For nearly 150 years, Levi's jeans have been woven into the very fabric of American history and culture. Since the invention and patent of riveted clothing in 1873, Levi’s jeans have become the most recognizable and imitated clothing in the world — capturing the imagination and loyalty of people for generations.
From the gold fields of California to the oil fields of Oklahoma, from wheat fields of Kansas to cattle drives in Texas from Woodstock to Haight Ashbury to Rodeo Drive - Levi's jeans are the consummate American icon.
From the gold fields of California to the oil fields of Oklahoma, from wheat fields of Kansas to cattle drives in Texas from Woodstock to Haight Ashbury to Rodeo Drive - Levi's jeans are the consummate American icon.
