As fellow Austinites and neighbors, we’ve dreamt for years of joining forces with local chain stitch collective Fort Lonesome and now, after months of work, we're proud to bring you an exclusive collection of embroidered patches and one-of-a-kind "direct stitch" designs from Fort Lonesome for STAG.
Founded in 2000 by Kathie Sever, Fort Lonesome pays homage to traditional workwear and Western motifs but with a Nudie Cohn sense of irreverence. Every single piece they produce is made by hand with hyper-focused attention to detail using vintage Singer sewing machines — just as it’s been done for more than a century.
Over the years, Fort Lonesome’s custom embroidery and bespoke apparel has found fans in big shots like Bill Murray, Matthew McConaughey, and Richard Linklater along with upstart (and quickly rising) musicians like Nikki Lane & Johnny Fritz -- among others. They've also earned commissions from brands like Imogene + Willie, Levi’s, Patagonia, and Madewell.
In teaming up with Fort Lonesome, STAG is beyond proud to help launch Ft. Lonesome's first full retail line on top of their already booming bespoke business. The collection takes inspiration from traditional workwear and western wear but with a strong bias towards the Cosmic Cowboy culture of 1970’s. And we threw in some rock n' roll vibes and nods to our home states of Texas and California for good measure.
Now available online and in our South Congress store in Austin, the new collection features 15 exclusive patch and direct stitch designs made by hand using Fort Lonesome’s vintage Singer sewing machines. You can stitch the pre-made patches to your favorite jacket, vintage military shirt, or backpack on your own, or for those with an eye for something more custom, we've worked with Fort Lonesome to develop exclusive customizable designs that can be stitched directly onto select STAG garments. Pick out a new jacket or shirt, choose a customizable designs, and Fort Lonesome will stitch your one-of-a-kind design directly onto the jacket in their East Austin studio. They're full on works of art.