Unique accessories for inimitable people, Benjo’s was founded in 2011 by Ben Hertz. A brand born out of necessity, Ben's shoelace broke and he stumbled upon a pair of red laces, strapped them in and hit the streets. Everywhere he went, people asked where he got his “shoes”. When it came time to replace that pair, Ben found it impossible to find red laces. Undeterred, he found someone to help make them and Benjo’s was born. Up your shoelace game or revamp your lived-in dress shoes with their colorful and unique selection of goods.